There are a lot of questions regarding blogging in the adult entertainment field, many people wonder if blogging is worth the effort or time? Well, it depends on the purpose, the goal and if it used properly. This series will talk about blogs.

If you are just delving into the world of blogs, or just want a better understand of blogs and their evolution since they began in 1997, please click here.

There are a lot of applications out there that allow you to bring your presence into the Blogosphere, which one is best to use? Well, that up to you, use whatever you like, but there are pros and cons to each one.

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We have all downloaded and used free templates for skinning our Wordpress blogs, heck, my original design was a fantastic them called “The Wind Cries Mary.”

When you download free templates, all of them have links in the footer. Sometimes, these links are visible and located directly under the designer’s name and sometimes they are black on black and your can’t see them. Go into your blog and click Design>Theme Editor. In the theme editor, click on Footer.PHP. If you look very carefully, will find them there. Packing the footer with links is known as link stuffing and is considered a spam technique.

Link stuffing can get your into major trouble. Googles terms say NO F*UCKING SPAM. And they mean it. Tons of non-relevant links in the footer could violate Google’s terms of use and get your site banned and you would not even know it.

Since Wordpress is an OpenSource application and most components are entirely free, you are responsible for what you download. You need to make sure your components are SEO friendly.

Can you remove these footers? Sometimes, but sometimes they are encrypted and you are better off buying a template and customizing it.

The adult industry has spawned modern SEO/SEM techniques.

Why? Money.

Yes, Yes, the infamous acronym “C.R.E.A.M.”

History, porn has always found innovative ways to create innovative sustainable revenue streams. Adult marketers aggressively applied every (from traditional to black hat) technique imaginable in order to beat search engines and successfully applied it to every niche in which there is money.
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Ever since I heard the podcast on iTunes for Managing The Gray’s research on PlayBoy’s use of SecondLife, I was hooked. PlayBoy amazes me with their willingness to incorporate social applications into their marketing and advertising strategies. This makes them an industry leader and trend setter. The Wii Fit on You Tube is no exception.

In 12 hours, it has 300,00 hits and sparked video commentary on the “thing all guys should buy their girlfriend.”

The formula is simple: Viral Video Marketing + Simple Sex Appeal = Consumer Sales

Most adult bloggers use Wordpress as a publishing platform. One of the beauties of Wordpress is its incredible way to not only manage blog content, but facilitate your own SEO as well. The plugin I most recommend for anyone is HeadSpace, it’s wonderful plugin that makes SEO consistent.

For those ready for more than the basic SEO, Yoast, offers a more in-depth, comprehensive, how-to guide to Wordpress SEO.

If your a visual learner, and have an hour and nine minutes, I recommend the following video.

And if you hate Matt Cutts or don’t have an hour and nine minutes, here is another favorite, it’s only six minutes:

As I tweeted about Twitter today, a wonderful film maker that I twitter stalk made a post. I click the linked feverishly, as his finds are like the treasure in cracker jack boxes.

The question is - “Is YouTube singling out filmmakers?”

I have posted a new podcast discussing the term “Adult”. What exactly constitutes the term “adult”? How do you define it and what does it encompass?

Have a listen and I welcome feedback, I am going in a new direction and want to address issues related to adult marketing and online strategies. This is test one. Podcast

I was working with one of my employees today and he says to me “You have so many sites!” He wasn’t speaking about the sites we design or the clients we maintain, but my own sites and projects. Some are published and some are not (they are in the works). I thought, “You have no idea!”.

I have had to scale up and grow quickly, which is not a bad thing, I anticipated it. I always work the vision of growing bigger, not just getting by.

But he got me thinking, about “Callie” and her brand. I work with sex workers who have different goals, some want two dates a month, some want to be the next household name in escorting. Even with different goals, I approach them the same way, taking into account their”brand”, no matter how big and or small they are in this industry.

So what about my brand? Who is Callie Simms? What does she represent and what are her goals?

This is what I came up with:

• Callie is very close to my real life personality; as close as she is going to get anyway.
• Callie takes things personally. I am not an ice queen. Nasty comments hurt and I am disappointed when I don’t make the mark.
• Callie has high expectations. I have high standards for myself and that trickles into my expectations of others. I don’t accept “B” game, I want the “A” game.
• Callie is driven. I work really hard at what I do, I am determined. I want to succeed.
• Callie is stubborn. I am, am am very stubborn. I pick my fights carefully and only engage when necessary. I believe in “The Art of War”.
• Callie is just “Callie”. That means I am cool and level headed, I am savvy and try to give the best advice possible, but I do have my moments, and just because I am a public writer and blogger, I should not have to or attempt to hide my personality. Yes, I enjoy the occasional “fuck off”, and it should not be held against me.
• Callie cares. It sounds like a PSA for rehab, but I do. The work I do for my clients I take personally, when the do well, I do well. Most designers wouldn’t care, but I do. I show in person to teach clients about their websites and I have taken a dog to the hospital.
• Callie loves marketing. I love what I do, know I do it well, and stand behind what I write. Am I am the end all, be all? NO, I am not. The adult industry is estimated at $10 billion per year, there is room for everyone and many schools of thought. But what I do, I do well. I approach projects methodically, I will not promise insane results in a short time, it take months and even years to develop a brand, so I am in it for the long haul.
• Callie loves the social media. As sex positive writers, workers and adult business owners, we have the right to use social media to network, expand our business and educate mainstream audiences. Adult entertainment leads the way for most marketing innovation, we need to be pioneers in what develops online as well.

So that is Callie, she is not an easy “person” or “brand”, but she is real. And I like being her.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, We see genius. Because the people who are crazy enough to think they can change the world, Are the ones who do.

There is nothing to add. This is simply brilliant.

I saw a new link on my in bound links page today and found this GEM of a blog:

The Daily Escort -http://thedailyescort.wordpress.com

My favorite post - http://thedailyescort.wordpress.com/2008/06/02/to-be-a-courtesan-envisions/

Thanks for adding my work and I wish you the best of success.

Callie