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Three Adult Marketing Mistakes
I spend a lot of time on adult webmaster forums and reading articles; what I found has reinforced what I believe is wrong in properly marketing adult pay sites, escort sites and online stores.
1. An adult website can’t properly market itself or achieve its goals because there is an issue with its content.
When adult entertainers and webmasters launch new sites, there is usually too much content. There are thousands of photos and movies that cover multiple genres - foot fetish, amateur porn, water sports, erotica and lesbian themes, etc. All of this content on one site is wrong. There is no focus and there are too many things going on to effectively market the site and achieve top search engine placement. Can you image the list of short and long tail keyword terms a site like this? It would be the longest title tag in the universe, guaranteed to wrap around the Earth at least twice. Therefore, there can be no real success.
Instead, pick one thing and one theme and market the crap out of it. Strive to be #1 in it. Do your homework, spend a few weeks studying the sites you want to rival and that dominate the current search engine rankings. Is there a trend or trend/theme you seem in them? Are they capitalizing on trend/theme? If they are not, go and own it, make that trend the reason your site stands above and apart from its competition; capitalize on what they missed. It doesn’t take a rocket scientist to find something unique, just a little cunning know how.
2. Banner Exchanges & Link Backs
It seems that adult marketing is defined by banner exchanges, links trades and using plug-ins. Adult SEO providers, especially those for escorts, seem to believe that creating banner farms is the best way to increase the visibility of their client’s website. Well, it’s not. It actually hurts the website in search engine marketing.
Linking to bad sites or directories voids all the work a webmaster has done. It appears to search engines (especially Google) that you are using shady/black hat techniques. An adult webmaster needs to look the sites he/she is trading links with. Does the site send out spam? The stay away. These sites are looked down upon in search engine ranking and some are even banned from search engines all together. Sites that have on page link add services and use scripts also fall under this rule. If you link to a site spams or using shady SEO techniques, you void your website’s credibility.
Look for quality traffic from quality websites. Quantity doesn’t equal quality.
3. Most adult entertainers and business owners don’t effectively use meta and title tags.
Title tags are the simplest and most effective way to increase your page rank and search engine traffic. When you search (aka Google) a term like: Los Angeles Escort or Foot Fetish, what comes up? Did you find those words in the search engine title? Title tags weigh heavily in online searches and affect your clickability.
Rome wasn’t built in a day, neither was good marketing or SEO.
June 9th, 2008 at 4:46 pm
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