Archive for August, 2008
A Review of SexToysBuzz.com
In a world where everyone on the Internet can claim to be an expert, who can you trust to present your adult brand with widely admired honesty and professionalism?
Well, the illustrious Alex Suze has created a very cool site - Sex Toy Buzz - that reviews products, video, literature and services that claim to be the best and puts them to the test.
Sex Toys Buzz is the latest venture from the team behind the incredibly successful AlexSuze.com site. The Sex Toys Buzz approach is built on years of developing trusted relationships with international adult product producers and retailers.
The Sex Toys Buzz philosophy is based on the belief that outstanding presentation of your products, visually and in terms of SEO, is crucial. It’s no good just throwing your ad in a link farm or having your product review buried on some un-searchable back page.
What I like: Clean and uncluttered layout and the adult toy reviews are complete and passionate. Reviews are performed in-house by and created around each product, not constrained by a list of standard criteria. The Alex Suze team understand that every product is different – and their reviews reflect that.
Nifty too: They’ve created professional-standard videos for many of the products they review. Hello YouTube generation.
Marketing Coo & Relevance: Alex Suze’s videos generate 25-30,000 views per month - that translates into great sales! So if you’re a manufacturer, service provider or retailer in the adult industry seeking to increase your profile, this a great way to or a consumer to get some hellified exposure!
For everyone else & all round sexual deviants: You now have another outlet for honest sex toy reviews.
read comments (1)10 Skills You Need For Adult Business Marketing Success
One of my favorite reads in LifeHack.org, the blog is fantastic, just about every entry discusses something that is related to professional and personal success. It it goes a step further to discuss the opposites of success; it addresses failure and fear, but then tells you how these things contribute to long-term success and how they shape who you become. Who you are directly effects the way your business runs and who you are effects weather or not your business is successful. If you aren’t positive, willing to take risks and adapt to the ever changing internet environment, how can your business flourish and grow? Well actually, it can’t and it will die.
So here is my favorite article this month “10 Skills You Need To Success At Almost Anything”, a great little ditty about professional success. It’s for the webmasters and business owners proactive and ready to take action in getting themselves noticed.
- Callie Simms
—
What does it take to succeed? A positive attitude? Well, sure, but that’s hardly enough. The Law of Attraction? The Secret? These ideas might act as spurs to action, but without the action itself, they don’t do much.
Success, however it’s defined, takes action, and taking good and appropriate action takes skills. Some of these skills (not enough, though) are taught in school (not well enough, either), others are taught on the job, and still others we learn from general life experience.
Below is a list of general skills that will help anyone get ahead in practically any field, from running a company to running a gardening club. Of course, there are skills specific to each field as well – but my concern here is with the skills that translate across disciplines, the ones that can be learned by anyone in any position.
1. Public Speaking
The ability to speak clearly, persuasively, and forcefully in front of an audience – whether an audience of 1 or of thousands – is one of the most important skills anyone can develop. People who are effective speakers come across as more comfortable with themselves, more confident, and more attractive to be around. Being able to speak effectively means you can sell anything – products, of course, but also ideas, ideologies, worldviews. And yourself – which means more opportunities for career advancement, bigger clients, or business funding.
2. Writing
Writing well offers many of the same advantages that speaking well offers: good writers are better at selling products, ideas, and themselves than poor writers. Learning to write well involves not just mastery of grammar but the development of the ability to organize one’s thoughts into a coherent form and target it to an audience in the most effective way possible. Given the huge amount of text generated by almost every transaction – from court briefs and legislation running into the thousands of pages to those foot-long receipts you get when you buy gum these days – a person who is a master of the written word can expect doors to open in just about every field.
3. Self-Management
If success depends of effective action, effective action depends on the ability to focus your attention where it is needed most, when it is needed most. Strong organizational skills, effective productivity habits, and a strong sense of discipline are needed to keep yourself on track.
4. Networking
Networking is not only for finding jobs or clients. In an economy dominated by ideas and innovation, networking creates the channel through which ideas flow and in which new ideas are created. A large network, carefully cultivated, ties one into not just a body of people but a body of relationships, and those relationships are more than just the sum of their parts. The interactions those relationships make possible give rise to innovation and creativity – and provide the support to nurture new ideas until they can be realized.
5. Critical Thinking
We are exposed to hundreds, if not thousands, of times more information on a daily basis than our great-grandparents were. Being able to evaluate that information, sort the potentially valuable from the trivial, analyze its relevance and meaning, and relate it to other information is crucial – and woefully under-taught. Good critical thinking skills immediately distinguish you from the mass of people these days.
6. Decision-Making
The bridge that leads from analysis to action is effective decision-making – knowing what to do based on the information available. While not being critical can be dangerous, so too can over-analyzing, or waiting for more information before making a decision. Being able to take in the scene and respond quickly and effectively is what separates the doers from the wannabes.
7. Math
You don’t have to be able to integrate polynomials to be successful. However, the ability to quickly work with figures in your head, to make rough but fairly accurate estimates, and to understand things like compound interest and basic statistics gives you a big lead on most people. All of these skills will help you to analyze data more effectively – and more quickly – and to make better decisions based on it.
8. Research
Nobody can be expected to know everything, or even a tiny fraction of everything. Even within your field, chances are there’s far more that you don’t know than you do know. You don’t have to know everything – but you should be able to quickly and painlessly find out what you need to know. That means learning to use the Internet effectively, learning to use a library, learning to read productively, and learning how to leverage your network of contacts – and what kinds of research are going to work best in any given situation.
9. Relaxation
Stress will not only kill you, it leads to poor decision-making, poor thinking, and poor socialization. So be failing to relax, you knock out at least three of the skills in this list – and really more. Plus, working yourself to death in order to keep up, and not having any time to enjoy the fruits of your work, isn’t really “success”. It’s obsession. Being able to face even the most pressing crises with your wits about you and in the most productive way is possibly the most important thing on this list.
10. Basic Accounting
It is a simple fact in our society that money is necessary. Even the simple pleasures in life, like hugging your child, ultimately need money – or you’re not going to survive to hug for very long. Knowing how to track and record your expenses and income is important just to survive, let alone to thrive. But more than that, the principles of accounting apply more widely to things like tracking the time you spend on a project or determining whether the value of an action outweighs the costs in money, time, and effort. It’s a shame that basic accounting isn’t a required part of the core K-12 curriculum.
What Else?
Surely there are more important skills I’m not thinking of (which is probably why I’m not telling Bill Gates what to do!) – what are they? What have I missed? What lessons have you learned that were key to your successes – and what have you ignored to your peril?
Blog Action Day 2008
On October 15th, more than 2,000 blogs around the world will write about poverty and will participate in Blog Action Day. I encourage everyone to join in. I know I will. - Callie
Blog Action Day is an annual nonprofit event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion.
Global issues like poverty are extremely complex. There is no simple, clear answer. By asking thousands of different people to give their viewpoints and opinions, Blog Action Day creates an extraordinary lens through which to view these issues. Each blogger brings their own perspective and ideas. Each blogger posts relating to their own blog topic. And each blogger engages their audience differently
Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.
Kudos to Colleen & BuzzNetworker for posting this! Blog Action Day has several resources to assist bloggers through the event as well.
Retirement & Life After Sex Work
What does a pornstar, sex worker, escort or fetish model do after they retire?
When do they know it’s time to retire? Is there a specific way to retire? Or should they just take a long, open ended hiatus?
Is there a plan for retirement and leaving the adult entertainment industry?
Can you successfully leave this industry and never come back?
These are all the questions an adult entertainer asks his or her self every year. Should it be this year or should they be in one more?
Retirement is a complicated decision; there are no simple answers.
To me, retirement has always been a personal decision that’s based on a person’s mental state of mind and what point they are at on their life path. When the time came for me to make this decision, I spent a great deal of time researching retirement. I talked to women I know who have successfully retired, I talked to women who have retired and come back.
And what I’ve surmised is that, once you are part of the adult industry, it is very difficult to leave it. Finding “mainstream work” is often difficult because of the stigma that attached to the profession, adding “Pornstar” to your resume when interviewing for a job isn’t actually helpful in most cases. Many entertainers choose to omit it, but then it creates gaps in their resumes that they then have to lie to fill in.
In my research, I found this absolutely amazing post on Kink.com’s Blog that hit the nail on the head (they are the leader in Fetish Kink porn and now I believe they deserve some kudos for showing another side to their talent’s lives). As you can see, the women are women are very different in their daily lives and dress than they are on camera, just like any mainstream actor you see on the big screen.
Here are my opinions and beliefs on retirement:
In the adult industry, you have a shelf life. For a porn stars, it’s usually 2-3 years (there are always exceptions, if they become a major brand with a huge following, there is a lot more to leverage) on film. Then they usually become sex workers afterwards or start directing and producing themselves.
For a person who’s never been on the camera end of the adult business and entered the business as a stripper, prostitute or dominatrix, it’s a bit longer. My belief is that one has a “shelf life” of about five years (there are some amazing exceptions to the rule). That is based on a few factors, including: time in the industry, growing/refining/changing the services offered (and experimentation with the brand that is one’s professional persona) and the area in which an entertainer works. It’s a harsh reality, but in general, the clients that get used to men and women in a certain area and eventually will get tired of them. The area dries up and the entertainer has to relocate and/or reinvent their persona (but that’s another blog I will write at another time).
I started in the adult industry in 2004 and worked in different aspects of it and I still work. But in 2007, I started planning my exit strategy. I took my background that I had tabled for a few years and combined it with my (sometimes hard learned) adult entertainment knowledge and started my own adult marketing and web development firm. I continued my “professional” working as I simultaneously worked to develop and establish a company with a unique business approach and voice.
Two weeks ago, I decided (as I thought through all the questions above) it was time to retire myself and focus on what I want most, which is to continue growing the company. So my own retirement is based on personal goals and desire and wanting the next step.
It’s scary really, I feel what I am doing is still in its infancy, I am further along thank I think. Mainly because of my transparent business style and sheer neurotic drive to create the next enriching part of my life. I am lucky to be able to combine my adult experiences with the education I received in college (marketing/English degree) and create a company built upon my passions.
So here I come world, an retired escort/dominatrix/3-porn movie star - turned amazing adult marketer & adult SEO guru.
And here’s to all those who’ve retired and dared to to take the next step.
And if that retirement brought you back, awesome. Kudos for taking the time to discover what was best for you for a short period of time. Worked should be based on passion, no matter what work it is.
NOTE: I promise a more in depth exploration of adult industry retirement. There is too much to be crammed into on one post.
Adult Web Design Launches ExoticBlogDesign.com
We understand that not every is ready for a fully customized, heavily marketed website when they first enter the adult entertainment business. We have created a sister agency, Exotic Blog Design, that offers semi-custom web design and marketing services for adult business entrepreneurs who are just starting out. The goal of Exotic Blog design is to offer a do-it-yourself marketing solution for new businesses that promote business growth.
Our Goal For Our Clients is Business Success
We want all of our clients to be successful, so when their businesses have grown by astronomical proportions, we want them to come back to us to when they are ready take their prosperous business even further. We want to be the company they choose when they are ready for a custom design & marketing solution. The design company they will know and trust in moving forward with. The best adult marketing solution for their business for years to come.
Website/Blog Design packages are priced at $450 - 800 and include semi-custom design, hosting, copy editing, keyword word optimization, SEO marketing set-up. To learn more, please visit ExoticBlogDesign.com.
26 Ways To Establish Yourself As An Expert
So I recently starting reading Stephanie Chandler, an remarkably business savvy woman and self publisher. Stephanie has found remarkable ways to make money via blogging, eBooks and online products. Her most notable eBook, FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS, is more than read worthy.
What most adult business owners and webmasters don’t understand is that there isn’t some secret way to make your content more mainstream. Adult-oriented content is already mainstream. The question is, “How are you going to make your content/product appeal to a wider audience?” Well, its not through black hat marketing techniques and thousands of link backs. By taking mainstream approach (meaning that you have a well thought out, target strategy) you can increase the appeal of your content - writing, merchandise, erotic films, photography - beyond your wildest beliefs. Having a marketing professional who understands that success isn’t just reliant on the newest web 2.0 strategies is crucial.
You or your marketing person must understand that marketing is just one aspect of your business that makes it successful. Merchandise distribution, publicity, advertising and live events are all work together to help you meet your end goals and generate revenue. And by becoming an expert about your product/services/content/industry is a great place to start. - Callie Simms
——
No matter what kind of business you’re in, you are an expert in something. One powerful way to grow your business is to become known for what you do best. Because experts are the go-to people for services and products, establishing yourself as an expert gives you an edge over the competition, generates interest from prospects and builds loyalty with clients. Following are strategies that you can use to elevate your expert status.
ESTABLISH THE FOUNDATION
Own it: First, believe you are an expert. Second, claim it. Get over any fears that you don’t have all the answers because nobody does. Give yourself the title of “XYZ Expert” or “XYZ Specialist.” When you believe it, others will too.
Leverage Credentials: If you have any special education or certifications, you are already an expert. Make your credentials known.
Develop Your Skills: Make it your quest to continue learning. Stay on top of industry news and trends, read books, attend trade events and continue to hone your skills.
Subscribe: Read all relevant news, trade journals and related information for your industry so you’re always in the know.
Promote: Write a bio that describes your expertise and publish it on your website, business cards, and anywhere where you have the opportunity to showcase your experience.
CREATE LOCAL VISIBILITY
Networking: Get to know other people in your community and build relationships. Consider joining chambers of commerce, Business Networking International (BNI) or other networking-focused organizations.
Trade Associations: Take a leadership role in a related trade association and watch your visibility grow.
Volunteer: Donate your time and expertise to a worthy cause. Not only will you derive satisfaction from a good deed, but you can gain valuable exposure and contacts.
Lead Meetings: Form a local group or association and conduct regular meetings. Promote your group through Craigslist.org, Meetup.com and community calendars.
Lead Change: If your industry requires some activism, get involved in making positive changes.
LEVERAGE PRODUCTS AND SERVICES
Consulting/Coaching: Consultants are naturally viewed as experts. Provide one-on-one or group coaching services.
Write a Book: Becoming an author solidifies your status as an expert and gives you credibility with the media. A book is one of the best business cards you can have.
Develop Information Products: Ebooks, special reports, workbooks, booklets, teleseminars and videos can provide opportunities to showcase your expertise. Give them away for marketing purposes or turn them into valuable revenue streams.
Teach: Teach classes about your subject at local colleges, adult learning centers or online. You can also host workshops at your place of business or a rented meeting room.
Speak: Whether you speak for free or for a fee, speakers are considered experts. Start locally and then look for national opportunities.
SPAN THE GLOBE
Pump up Your Website: Make sure your website reflects your expert platform. Commit to developing the proper content along with an online marketing strategy (search engine optimization, pay-per-click ads, etc.).
Publish Articles: Write for trade newsletters, newspapers and magazines for instant expert status. Take it a step further and syndicate your own column.
Get Quoted: The media relies on experts to add credibility to their stories. Work on building a publicity strategy in order to get quoted in local and national news.
Publish a Newsletter: Covering news for your industry builds credibility and an audience. An electronic newsletter can be an affordable and effective tool for experts.
Form Strategic Alliances: Develop partnerships with others who compliment what you do and who can help you expand your reach.
Survey: Conduct relevant surveys for your industry and publish the results.
White Papers: Write and publish technical papers covering topics related to your industry.
Form a Group: Host an online group through Yahoo, Google, CollectiveX or another group site and develop a visible leadership role.
Host a Show: Local radio and television stations could be the launching ground for your new show. The Internet also provides an excellent venue for hosting show. Search Google for “Internet radio” to find dozens of hosting options (typically for a fee).
Social Networking: Create profiles on MySpace, LinkedIn.com, FastPitchNetworking.com, Facebook.com and any other social networking sites that appeal to your target audience. Take advantage of opportunities to connect with others, participate in groups, and spread the word about what you do.
Blog: Build an audience and get your voice heard by hosting an interesting or controversial blog.
How The Whale Fails: The Rise & Fall of Twitter
Many of use Twitter. And all who use it, become ADDICTED. And everyday - at least three times - we get the dreaded “Twitter is Over Capacity.” The Whale, fails. We proceed to beat our heads, scream and shout obscenities.
Like an addict & withdrawals, we are unpacifiable until the whale stops its fail and our Twitter returns.
Well, what happens when Hitler’s twitter fails (it’s supposed to be funny, not upsetting).
Desconstructing The Media’s Take On The High Class Escort
The Spread Magazine blog always has the best posts.
To me, the term “high class” can’t and shouldn’t be defined by rates on a woman’s website. High-class is defined by personality, the perception of one’s self and a women’s view of her SELF WORTH.
- Callie
Here is the blog post:
I’m officially over “high class escort” hysteria.
I get it, we all get it: these women charge a lot per hour, therefore they must be the best looking, and the best lay, and their sexy, glamorous lifestyle makes them seem more on par with celebrities than it does other sex workers. Except for the fact that those assumptions often aren’t even true. And, sadly, “high class” callgirls are the only sex workers allowed a voice in the media, the only group to whom they will regularly give a platform. Not only is this particular brand of sex worker visibility criminally exclusive, but it’s perpetuating a series of ugly stereotypes, even when the callgirls in question are being contracted to allegedly dispel myths about their work, as is the case with this Salon “Ask A Callgirl” feature. Asking questions like “what about Belle can you relate to” doesn’t actually address any of the problems inherent in the media’s understanding of a “high class escort.”
Tagged: Gratitude
I have been a bit quiet for the past week, wow - life is a whirlwind storm and we get caught up in it. I logged in to spend the next six hours on this site
(Go Callie, Go Callie) and I found some interesting comments and links. I have been TAGGED by Peridot Ash. Peridot, (whom I am going to fantasize about tonight because I am in love with her writing) is a beautiful woman that has successfully added herself & her new webspace to the many strong voices female sex workers online. Her post on today on “Gratitude” struck me and I am writing my five things (below), and what’s more, I am going to follow her example and I will write a “gratitude related” post on the 5th of every month also
Here’s my list:
1. Self-realization & actualization
2. My fabulous living space
3. My cat
4. My best friend
5. Everyone who has ever taught me anything, both good and bad
Tagged: Carl La Fong, Dark Gracie, Debauchette, Spread Blog on “High Class Whores”, Kimberlee Cline and Peridot Ash.
If you’ve been tagged, write a post on your blog with a list of five things you’re grateful for. Then tag some other bloggers.















